On the week of September 21st, 1992, just weeks after the US Premiere of Twin Peaks: Fire Walk With Me, David Lynch began filming a set of commercials in Los Angeles that were somewhat… familiar. The result was quite unusual.  In January, 1993, Twin Peaks flickered back to life in an unexpected place: Japanese television commercials. Commissioned by Coca-Cola to promote its Georgia canned coffee brand, Lynch reunited Kyle MacLachlan and several other cast members for a series of four surreal ads that together formed a mini-storyline titled The Mystery of G.

These commercials were never aired outside of Japan, making them one of the strangest and most fascinating “lost chapters” of the Twin Peaks universe. Each spot condensed the atmosphere of the show into 30 seconds of dreamlike imagery:

• Part 1: Lost – A Japanese woman named Asami Hara vanishes in Twin Peaks; Her fiancé, Ken Saito enlists Special Agent Dale Cooper help him find her.
• Part 2: Cherry Pie – A clue from Asami’s car bring Cooper and Ken to the RR Diner. 
• Part 3: A Mystery of “G” – Analyzing the latest clue at the Twin Peaks Sherriff’s station, with the help of Andy and Hawk, they realize that the clue is actually a map.
• Part 4: The Rescue – Cooper and Ken go to Glastonbury Grove. Cooper rescues Asami and solves the mystery. Georgia Coffee itself becomes the symbolic reward.

These commercials were shot by Ron Garcia and produced by Monty Montgomery. Each commercial was done in Lynch’s signature style leaning heavily on offbeat humor with a tinge of the ever-present tension between charm and dread. One of the greatest things to come of this was some of the most unique, fun and exciting marketing materials that were distributed throughout Japan.  I recall seeing glimpses in Wrapped in Plastic Magazine or on AOL Groups and was absolutely floored at how well produced the materials were. 

The Campaign Ephemera

Like many high-profile Japanese advertising campaigns of the era, The Mystery of G was not just about television exposure. It spawned a wave of collectible memorabilia—items now highly sought after by Twin Peaks fans and collectors of vintage Japanese advertising. I have scoured the internet to try and find and document everything I possibly could find. I have also created translations as some of the backstories of Ken Saito and Asami are quite fun to read!

Posters and Point of Purchase Displays

Probably the most famous of all the Georgia campaign ephemera. High quality posters were produced and given to Grocery Stores as well as train stations to promote the products. Early reports and rumors were that the posters were so popular that they kept getting stolen. It must have ben so incredible to have been in Japan in early 1993 where one could walk the streets and literally see posters of Dale Cooper displayed everywhere! Some posters were also tucked away as inserts in magazines. As there was never any official catalog numbers for the marketing items, I am making up catalog numbers to help differentiate between variations.

Poster A

Photo above compliments of John Thorne. Probably the most common of all Georgia Posters. A variation of Poster “A” also was released as a vertical poster.

Poster B

Poster “B” similar to Poster “A” had what I believe to be a vertical advertisement using the same photo. Photo above compliments of John Thorne.

Poster C

Photo above compliments of John Thorne. Poster C was specifically made to promote the Mocha Kilimanjaro seasonal brand. Translations are as follows:

Main Vertical Text (Right Side)

モカ キリマンジャロ 50% 50%
Mocha Kilimanjaro 50% / 50%

→ This means the blend is 50% Mocha beans and 50% Kilimanjaro beans.

Speech Bubble (Upper Left)

珈琲飲みの夢だった。
“It was a coffee drinker’s dream.”

(Old-style, slightly poetic phrasing — nostalgic and aspirational.)

Bottom Left (Launch Notice)

新登場
New release / Newly launched

Blend Breakdown (Bottom Left Box)

モカ　50%
Mocha 50%

キリマンジャロ　50%
Kilimanjaro 50%

Posters A-C have been confirmed to be 11.75″x16.5″ however other dimensions may have been produced.

Poster D

Poster “D” is the rarest of the horizontal posters. This one I’ve only seen a single poor quality image online. Translation below:

Main Phrase (appears multiple times)

ジョージアに、まかせろ。
Jōjia ni, makasero.

“Leave it to Georgia.”
or more naturally in ad English:
“Trust it to Georgia.” / “Georgia’s got you covered.”

Starburst Text (Center Left)

コクとキレがちがう。
Koku to kire ga chigau.

👉 “The richness and the sharpness are different.”
More ad-natural:
👉 “A different level of richness and clean finish.”

Nuance:

• コク (koku) = body, depth, richness

• キレ (kire) = clean finish, sharp aftertaste
  This is classic Japanese coffee evaluation language.

Poster E

This one seems to be one of the few vertical posters. I have not seen this one in person and only found it on a Reddit thread since removed.

Top Right (Large Vertical Headline)

価格がニュースだ。
サイズがニュースだ。

“The price is news.
The size is news.”

Nuance:
This is punchy, headline-style copy. It implies the deal is so good it’s newsworthy.

Top Left (Brand / Legal)

Enjoy GEORGIA

販売：コカ・コーラボトラーズ
Sold by: Coca-Cola Bottlers

※この製品はコカ・コーラ社の登録商標です。
This product is a registered trademark of The Coca-Cola Company.

Middle Text (Above the Cans)

オリジナル6缶パックと
ヨーロピアン6缶パックがあります。

“There are two options:
an Original 6-can pack and a European 6-can pack.”

Right of the Cans

190g缶 × 6缶
190-gram cans × 6

Below the Cans (Small Text)

数量限定発売
Limited-quantity release

Large Text Above the Price

おてごろ6缶パック 新発売

“Affordable 6-can pack — New release”

Nuance:
おてごろ means “easy on the wallet,” “good value,” or “just right in price.”

Price (Bottom, Very Large)

メーカー希望小売価格（税抜き）
Manufacturer’s suggested retail price (before tax)

¥417

Door Sized Poster

One equally rare poster is the full sized Kyle MacLachlan Door poster. I’ve seen only one ever on a reddit thread that is long gone. Thankfully I saved the image and was able to restore this one a bit similar to the one above. Also to note, the photo used in this image was also used to create a full size stand-up that I can only imagine was paired with a tower of Twin Peaks Branded Georgia cans.

Here the variation is that Kyle’s signature is moved to the top right corner by Kyle’s shoulder. The translation of “ジョージアに まかせる.”Jōjia ni makaseru. as always is “Leave it to Georgia.”

The above photo came from an excellent Japanese Twin Peaks book that came out in 2017 from MOOK.

Magazine Ads

Magazine ads were produced, often blending familiar Twin Peaks imagery with Georgia Coffee branding. The best thing about the magazine ads is that not only are they highly polished and stylistically designed but they also tell a deeper story about the commercial series.

Magazine Advertisement A

Main Vertical Slogan (left side)

ジョージアに、まかせろ。
“Leave it to Georgia.”
(Meaning: You can rely on Georgia.)

Large Headline (right center)

うまさ、ひらめく。
“Great taste strikes.” / “A flash of deliciousness.”

あのクーパーが帰ってきた。
“That Cooper has returned.”

ツイン・ピークス第二の事件起こる。
“A second incident occurs in Twin Peaks.”

Main Story Text (plot summary)

序章：
警視庁刑事、斎藤健と結婚した原麻美は、独身最後の旅行としてアメリカの緑深い小さな町ツイン・ピークスへと旅立った。

Prologue:
As a final trip before marriage, Asami Hara—now engaged to Metropolitan Police detective Ken Saito—travels alone to the lush, small American town of Twin Peaks.

しかし、突然の事件は彼女を襲う。

But a sudden incident befalls her.

最後の手紙は「グレート・ノーザン・ホテル」の絵ハガキ。

The last letter is a postcard from the Great Northern Hotel.

ツイン・ピークスへ飛んだ健が、ホテルの部屋で見つけたのは、緑のボルツの前に立つ彼女の写真と、謎のマークが焼き付けられた鹿の頭の剥製だった。

When Ken rushes to Twin Peaks, what he finds in the hotel room is a photograph of her standing before a green sportscar —and a stuffed deer’s head branded with a mysterious symbol.

第二章「失踪」。

Chapter Two: “Disappearance.”

ツイン・ピークス保安官事務所に協力することになった二人に、あの「ローラ・パーマー事件」を解決したFBI特別捜査官デイル・クーパーが待っていた。

As the two cooperate with the Twin Peaks Sheriff’s Department, they are met by FBI Special Agent Dale Cooper—the man who solved the Laura Palmer case.

無類の珈琲好きのクーパーは「まさしく、珈琲！」と呼ぶほど、お気に入りはジョージア。

An unparalleled coffee lover, Cooper calls it “truly, coffee!”—and his favorite is Georgia.

ジョージアを片手に推理をめぐらせるクーパー。

With Georgia in hand, Cooper pieces together the mystery.

突然のひらめき。

Then—a sudden insight.

印と建物のマークの謎を解いた二人は、その建物、ビッグ・エドのガソリンスタンドへと向かう……。

Solving the mystery of the symbols, the two head toward the marked building: Big Ed’s Gas Farm…

Character & Scene Callouts (small captions)

ルーシー＆アンディ
いつもの調子でショーアップされたサービスに驚く。

Lucy & Andy:
Surprised by the usual over-the-top service.

原 麻美
ツイン・ピークスで謎の失踪を遂げた美女。

Asami Hara:
A beautiful woman who mysteriously disappears in Twin Peaks.

健（斎藤 健）
愛する妻の行方を追う警視庁刑事。

Ken (Ken Saito):
A Metropolitan Police detective searching for his missing fiance.

ログ・レディ
大木の声を聞き続ける女。

Log Lady:
A woman who listens to the voice of a great log.

ビッグ・エド・ガソリンスタンド
謎解きのマークに注目！

Big Ed’s Gas Farm:
Pay attention to the mysterious symbol!

Dale Cooper Caption

デイル・クーパー
FBI特別捜査官。
愛する珈琲はジョージア。

Dale Cooper:
FBI Special Agent.
His beloved coffee is Georgia.

Bottom Tagline

Enjoy GEORGIA

Magazine Advertisement B

Main Vertical Slogan (left side)

ジョージアに、まかせろ。
“Leave it to Georgia.”
(You can rely on Georgia.)

Small Scene Captions (around the collage)

These are short descriptive labels tied to the surrounding images.

Top-right (Dale Cooper)

冷静な判断力と鋭い洞察力。
“Cool judgment and sharp insight.”

Upper-right (Woman image)

ツイン・ピークスに隠された謎の鍵を握る女。
“A woman who holds the key to the mystery hidden in Twin Peaks.”

Upper-center (Sheriff’s Department sign)

ツイン・ピークス保安官事務所
“Twin Peaks Sheriff’s Department”

Lower-left (Log Lady)

ログ・レディ
大木の声を聞き続ける女。
“Log Lady — a woman who continues to listen to the voice of a great tree.”

Lower-left (Man image)

謎の事件に巻き込まれる男。
“A man drawn into a mysterious incident.”

Main Body Copy (lower right paragraph)

これぞ珈琲のおいしさ。
ジョージアが、みんなの力をひとつにした。

This is what great coffee tastes like.
Georgia brought everyone’s strength together.

Expanded Copy (brand message)

香り高く、コクのある味わい。

Rich aroma, deep-bodied flavor.

人を集中させ、ひらめきを生む。

It sharpens focus and sparks inspiration.

事件の謎を解くときも、仲間と力を合わせるときも、そばにあるのはジョージア。

Whether solving a mystery or working together as a team, Georgia is always there.

一缶の珈琲が、思考をつなぎ、答えへ導く。

A single can of coffee connects your thoughts and leads you to the answer.

(This copy is very Cooper-coded: focus, intuition, collaboration.)

Bottom Tagline

Enjoy GEORGIA

Magazine Advertisement C

Top Headline (center, white text on dark background)

この珈琲の豊かな香りと味わい。
ジョージアだから、見えてくるものがある。

“The rich aroma and flavor of this coffee.
Because it’s Georgia, things begin to come into focus.”

This is the key philosophical line of the ad: Georgia = clarity and perception.

Narrative Copy (top center block)

前回、失踪した健はツイン・ピークスへとやって来たFBI特別捜査官デイル・クーパーと再び調査を開始する。

Previously missing, Ken returns and resumes the investigation together with FBI Special Agent Dale Cooper, who has come to Twin Peaks.

ジョージアを飲みながら推理を続けるクーパーは、意味深なメッセージに導かれる。

As Cooper continues his deductions while drinking Georgia, he is guided by cryptic messages.

第二章「チェリー・パイ」。

Chapter Two: “Cherry Pie.”

ビッグ・エドのガソリンスタンドにあるダイナーでは、赤いチェリーパイが彼を待っていた。

At the diner at Big Ed’s Gas Farm, a red cherry pie awaited him.

パイは誰のためのものなのか。

For whom was the pie prepared?

そこに隠された意味とは何なのか。

What meaning lies hidden there?

クーパーは、珈琲とともに謎を解き進める。

With coffee at his side, Cooper continues to unravel the mystery.

ひとつ、またひとつ、真実が見えてくる。

One by one, the truths come into view.

これもすべて、ジョージアだから。

All of this—because it’s Georgia.

Character Caption (top right)

健
失踪した麻美の行方を追う男。

Ken
A man searching for his missing fiance, Asami.

Main Brand Mark (center)

Enjoy GEORGIA

Vertical Slogan (right side)

ジョージアに、まかせろ。

“Leave it to Georgia.”

(Consistent campaign slogan.)

Dale Cooper Caption (bottom right)

デイル・クーパー
FBI特別捜査官。
鋭い洞察力と冷静な判断力。

Dale Cooper
FBI Special Agent.
Possessing sharp insight and calm judgment.

Supporting Character Captions (left & bottom)

Bottom left (Waitress)

シェルリー
ダブルRダイナーのウェイトレス。

Shelly
A waitress at the Double R Diner.

Left-side small image (Cooper driving)

捜査に向かうクーパー。

Cooper heading to the investigation.

Upper left image (woman in red light)

麻美
ツイン・ピークスで失踪した女性。

Asami
A woman who disappeared in Twin Peaks.

Coffee / Ingredient Callout (bottom center)

厳選された珈琲豆の香り。

The aroma of carefully selected coffee beans.

Legal / Sales Text (very bottom)

販売：コカ・コーラボトラーズ

Distributed by Coca-Cola Bottlers

※お近くの自動販売機でお求めください。

Available at vending machines near you.

Note: A Two-Page variation of Advertisement “C” was also released.

Magazine Advertisement D

Main Vertical Slogan (left side)

ジョージアに、まかせろ。
“Leave it to Georgia.”
(You can rely on Georgia.)

This slogan anchors every ad in the campaign and signals confidence, trust, and dependability.

Top Caption (upper right, near faces)

高橋 健　失踪した麻美の行方をクーパーたちと追う。

Ken Saito
Searches for the whereabouts of the missing Asami together with Cooper and the others.

Small Product Caption (near can close-up)

テイスティ・コーヒー
味わいに、力がある。

Tasty Coffee
A flavor with real strength.

Character Captions (scattered around collage)

Dale Cooper (center)

デイル・クーパー
FBI特別捜査官。
ジョージアは、彼の鋭い推理のエネルギー源。

Dale Cooper
FBI Special Agent.
Georgia is the energy source behind his sharp reasoning.

Woman (left, pink-toned image)

麻美
ツイン・ピークスで失踪した女性。

Asami
A woman who disappeared in Twin Peaks.

Red Room / Zigzag Floor Image (right)

赤い部屋。
ツイン・ピークスの
異次元的空間。
麻美はここに！？

The Red Room.
An otherworldly space of Twin Peaks.
Is Asami here!?

Forest Group Image (upper left)

(No dialogue text; this image reinforces investigation and pursuit.)

Main Headline (large white text, lower center)

ついに麻美救出。
さあ、みんなに、
豊かな珈琲の味わい
ジョージアを！

At last, Asami is rescued.
Now, everyone—
enjoy the rich taste of coffee,
Georgia!

This is the emotional climax of the ad series.

Main Narrative Paragraph (bottom right)

前章まで、失踪した妻・麻美を追ってツイン・ピークスへとやって来た健は、FBI特別捜査官デイル・クーパーと捜索を続けた。

Up through the previous chapter, Ken, who came to Twin Peaks in search of his missing fiance Asami, continued the investigation with FBI Special Agent Dale Cooper.

ふたりはジョージアの与える活力のもと、人々と協力しながら、次々に謎を解き、ついに麻美の居場所が異次元の世界ブラック・ロッジであることを突き止める。

Drawing strength from Georgia, the two work with others, solving mystery after mystery, until they finally discover that Asami is being held in an otherworldly realm—the Black Lodge.

ツイン・ピークス近郊の森の中、グラスラピー・ロード。

In the forest near Twin Peaks—Glastonbury Grove

12本の木が輪になり、ここが異界への入口だ。

Twelve trees form a circle—this is the gateway to another world.

その入口の奥の赤い部屋に麻美は捕らえられていた。

Deep within that entrance, in the Red Room, Asami was held captive.

単身乗り込むクーパー。すべてが逆転する世界。

Cooper enters alone—a world where everything is reversed.

麻美を救い出す鍵は、豊かな味わいとひらめき。

The key to rescuing Asami lies in rich flavor and inspiration.

みんなにジョージアを。

Georgia—for everyone.

クーパーの声が森に響き、ジョージアで真実を分かち合う至福の時。

Cooper’s voice echoes through the forest—a moment of shared truth, with Georgia.

「麻美失踪事件」解決の瞬間である。

This is the moment the “Asami Disappearance Case” is solved.

Bottom Tagline

Enjoy GEORGIA

Magazine Advertisement E

Top Right (Slogan)

ジョージアに、まかせろ。
Jōjia ni, makasero.

“Leave it to Georgia.”
Natural ad English: “Trust Georgia.”

Nuance:

• まかせろ is the strong, confident imperative form

• Masculine, reassuring, almost heroic in tone

• Stronger than まかせる (“you can rely on…”)

Vertical Text (Right Side)

25年後に、また会いましょう。
25-nen go ni, mata aimashō.

“Let’s meet again in 25 years.”

Nuance:

• また = again

• 会いましょう = “let’s meet” (warm, mutual, forward-looking)

I love how this seems to be a direct callback to Laura Palmer’s “I’ll see you again in 25 years…” This was an unexpected translation and nice to see. While it is difficult to confirm whether this was a magazine advertisement or a poster, I’ve categorized it as an ad based on the dimensions.

Pre-Paid Video Rental Card

What I originally thought was a 1990’s phone card turned out to be a Pre-Paid Video rental card. In the early 1990s, cards like this were part of Japan’s pre-digital rental ecosystem. Rather than being used for payphones, it functioned as prepaid or membership card for video and CD rental stores, with remaining value tracked physically through punched holes. Issued by companies like Culture Convenience Club (the parent of TSUTAYA), these cards sat at the intersection of media, technology, and everyday life—small, utilitarian objects that reflected how people accessed movies, music, and information just before the internet and mobile phones transformed everything. In Japan especially, both pre-paid video rental and phone cards became ubiquitous—and unexpectedly collectible—often featuring limited-edition artwork tied to movies, TV shows, pop idols, and advertising campaigns. I especially love the artwork on this as it looks almost like a theatrical poster to the Georgia Series. 

Main Text (Usage Notes)

■ このカードはレンタルビデオ・レンタルCD・レンタルCDシングル専用です。
This card is for rental videos, rental CDs, and rental CD singles only.

■ 残額の目安はパンチ穴で表示されます。
The remaining balance is indicated by punched holes.

■ 折り曲げたり、汚したり、磁気に近づけたりしないで下さい。
Do not bend, soil, or place the card near magnets.

■ 紛失、破損、信号消去等に対してはその責を負いません。
The issuer is not responsible for loss, damage, or signal erasure.

■ このカードは払い戻し（換金）出来ません。
This card cannot be refunded or exchanged for cash.

■ このカードは下記の店舗でご利用できます。
This card can be used at the stores listed below.

Contact Information Section

お問い合わせ先
Contact information:

（株）マルマン　カルチュア事業部
Maruman Co., Ltd. – Culture Business Division

蔦屋書店　醍醐店
Tsutaya Bookstore – Daigo Branch

TEL　075-573-2368

京都府京都市伏見区石田森東町25-1
25-1 Ishida Morihigashi-chō, Fushimi Ward, Kyoto City, Kyoto Prefecture

Bottom Text (System Name)

Culture Convenience Club A/V Rental System

(This is the corporate entity behind TSUTAYA, Japan’s dominant video/CD rental chain.)

Mugs

Branded Georgia Coffee mugs tied to the campaign occasionally surfaced as part of in-store promotions. These items captured the crossover between the coffee brand and the show’s own central beverage motif. At least two variations were made that we can tell. One that included the Georgia Twin Peaks logo on one side with the Georgia Brand logo on the other and the other with a Kyle MacLachlan graphic that also included his signature.

Clothing

Would you believe they even made some Georgia Branded Twin Peaks clothing. Two items we are aware of is a stylish hoodie and a blue baseball cap.

Keychains

Special Edition Georgia Coffee Cans

Limited-run cans were printed with Twin Peaks-inspired labels, featuring imagery from the commercials. These remain the most iconic and difficult-to-find items, as many were consumed and discarded at the time. As such we dedicated an entire article to them. 

Legacy

While The Mystery of G was designed as a regional ad campaign, it has since taken on legendary status among Twin Peaks devotees. The commercials are now widely circulated online, originally preserved by fans who originally taped them off Japanese TV and later ripped from the Twin Peaks Gold Box set. The campaign represents not only a fascinating marketing crossover but also an early example of Twin Peaks as a transnational phenomenon. Today, the surviving memorabilia—cans, mugs, posters, and phone cards—serve as tangible artifacts of this surreal collaboration between David Lynch’s world and Japanese pop culture. For collectors, these pieces are more than just advertising tie-ins. They are rare relics from a moment when Twin Peaks escaped the confines of American television to become a global pop-cultural curiosity, briefly bottled—quite literally—in a can of Georgia Coffee.

Thank you to the following contributors for sharing pieces of their collection with us:

John Thorne, Mischa Cronin, Pete Vilmur, Sam Sabitt,