Twin Peaks in TV Guide From April 21, 1990

Feature image with TV Guide cover and Twin Peaks Ad

My look back at “TV Guide” magazines from April-May 1990 continues with the April 21-27 issue. This issue contains an interview with Peggy Lipton who played Norma Jennings in Twin Peaks. There is also a fantastic ad with James Hurley (James Marshall) and Audrey Horne (Sherilyn Fenn) at the Double R Diner. It’s an odd one as those characters never really interact in the series.

TWIN PEAKS IN TV GUIDE FROM APRIL 21, 1990

Cover of TV Guide with a guy holding a TV on his shoulder
TV Guide, April 21, 1990, Cover

The cover of the Issue #1934 of “TV Guide” (Vol. 38 No. 16) for April 21-27, 1990 features Arnold Schwarzenegger holding a television on his should. He directed an episode of HBO’s Tales from The Crypt (which is news to me nearly 35 years later).

As an aside, there is an episode of that show which was shot on Twin Peaks sets at City Studios in Van Nuys, California.

Brion James and Michelle Johnson on a bed
Tales from the Crypt, Season 3, Episode 11: “Split Second”

Titled “Split Second” (Season 3, Episode 11), the episode was directed by Russell Mulcahy and stars Brion James and Michelle Johnson.

Inside of a bar
Tales from the Crypt, Season 3, Episode 11: “Split Second”

Released on August 7, 1991, Steven Dodd and Richard Christian Matheson’s story features a beautiful waitress who marries the owner of a lumber camp and then quickly starts to realize he is not what she really wants.

Michelle JOhnson crossing a living room
Tales from the Crypt, Season 3, Episode 11: “Split Second”

I nearly jumped out of my seat when I realized that they used Room 315 at The Great Northern Hotel, part of the Blue Pine Lodge and the Roadhouse sets. But I digress…

TV GUIDE PLUS – PAGE 41

Reporter Timothy Carlson has a short article about Twin Peaks on page 41 which includes an interview with Peggy Lipton. Carlson provides details on the show’s  television ratings thus far.

Article in TV Guide about Twin Peaks and Peggy Lipton
TV Guide, April 21, 1990, Page 41

“The much-heralded series had a giant sampling in its April 8 debut: it helped win the night for ABC, earning a 21.7 rating and a 33 share and ranking No. 5 for the week. Even more impressive: the audience grew as the show progressed, until the final half hour, when it dropped less than a ratings point.”

To explain this television mumbo jumbo, here is the difference between a rating and a share:

A share measures the success of a campaign and the audience’s preferences. So, a “33 share” in television ratings indicates that 33% of households that were watching television at a particular time were exposed to an advertisement. A rating, however, measures against all possible households watching the show.

Norma Jennings standing by a white door
The Mauve Zone

Carlson then spoke with Peggy Lipton about her role as Norma Jennings.

“The role brings out more of an edge in me,” Lipton explained. “With her I don’t have to be inhibited, shy or perfect. Norma is not afraid to let herself out.”

Peggy also praised David Lynch for helping her be enthusiastic about her character.

“He helped me tap into a well that was real,” she continued. “I had thought, ‘My God, it’s going to be dry.’ But it wasn’t.”

The article closes with Carlson saying that no character is free from being a suspect in Laura Palmer’s murder, except for Special Agent Dale Cooper. He supposedly received this hint from someone on the inside – “it isn’t Dale Cooper, the enigmatic FBI guy played by Kyle MacLachlan.”

THIS WEEK – PAGES 48-49

Article in TV Guide
TV Guide, April 21, 1990, Pages 48-49

In Paul Droesch’s “This Week” column, he very briefly mentions David Lynch and Mark Frost’s show : “And on Twin Peaks (Thurs., ABC), the coroner’s report on Laura Palmer is released.”

THURSDAY GUIDELINES, PAGE 173

Thursday Guidelines in TV Guide that mentions Twin Peaks
TV Guide, April 21, 1990, Page 173

In the “Thursday Guidelines” section on page 173, Twin Peaks is briefly mentioned again.

“The plot thickens on Twin Peaks as Albert Rosenfield finishes the autopsy on Laura Palmer and Truman lets Cooper in on a town secret. (9 PM 5, 23, 24, 33)”

THURSDAY EVENING TV LISTINGS, PAGES 174-175

TV listings in TV Guide
TV Guide, April 21, 1990, Pages 174-175

Here is how the television listings appeared for Thursday, April 26, 1990 when Twin Peaks episode 1.003 aired on the ABC Television Network.

TWIN PEAKS ADVERTISEMENT, PAGE 176

Black and White ad featuring James Hurley and Audrey Horne at the Double R Diner
TV Guide, April 21, 1990, Page 176

Another Twin Peaks season one advertisement appeared on page 176. This time, it’s James Marshall (James Hurley) and Sherilyn Fenn (Audrey Horne) at the Double R Diner. There is a brief three point summary from episode 1.002:

Last week –

  • Leo Johnson suspected as Laura’s murderer.
  • Agent Cooper saw the killer in a dream.
  • Josie discovered a duplicate ledger at the sawmill.
Black and White ad featuring James Hurley and Audrey Horne at the Double R Diner
TV Guide, April 21, 1990

This advertisement is fascinating as James Hurley and Audrey Horne never interact at the Double R Diner, or really in any way throughout the show.

TWIN PEAKS EPISODE 1.003 SYNOPSIS – PAGE 17

Episode synopsis for Twin Peaks
TV Guide, April 21, 1990, Page 180

On Page 180, there is a synopsis for Twin Peaks episode 1.003:

“The grief-stricken Leland (Ray Wise) welcomes his niece Madeleine (Sheryl Lee), who looks much like Laura; Cooper and Truman (Kyle MacLachlan and Michael Ontkean) question Leo, while a parole officer talks to Norma (Peggy Lipton) about her husband’s imminent release from prison; Josie (Joan Chen) confesses to Truman her fear of Catherine (Piper Laurie); and tensions explode at Laura’s funeral. Dr. Jacoby: Russ Tamblyn. Hawk: Michael Horse. Ed: Everett McGill. Hayward: Warren Frost. Bobby: Dana Ashbrook. Mooney: Jed Mills. Maj. Briggs: Don Davis.”

Download high-resolution photos from this “TV Guide” by visiting Flickr: https://www.flickr.com/photos/aloha75/albums/72177720320883940

Author

  • Steven Miller

    A "Twin Peaks" fan since October 1993, Steven Miller launched Twin Peaks Blog in February 2018 to document his decades-long fascination with David Lynch and Mark Frost's wonderful and strange show. With his Canon camera in hand, he's visited numerous film locations, attended Twin Peaks events and conducted extensive historical research about this groundbreaking series. Along with fellow Bookhouse Boys, he dreams of creating a complete Twin Peaks Archive of the series and feature film. Steven currently resides in Central Florida.

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