One of the side benefits of Twin Peaks: The Return airing on Showtime was the creation of plenty new themed-merchandise. In addition to postcards, I have a soft spot for greeting cards as there is something therapeutic about sending handwritten letters to loved ones. In November 2017, San Rafael, California-based Insight Editions licensed a set of notecard and lined envelopes featuring iconic symbols and characters from Mark Frost and David Lynch’s “wonderful and strange” show.
WHO IS INSIGHT EDITIONS?
Insight Editions, a pop-culture publisher based in San Rafael, California was founded in 1994 by Raoul Goff as a book production and design company. In 2001, the company began publishing under its own name. Today, they are a bestselling publisher of books and collectibles that “push the boundaries of creativity, design, and production.” Through its licensed publishing program, they produce unique books and products such inspired by films and television shows I love. Their Dune products are exceptional and I adore the “Star Trek: Designing The Final Frontier” book.
TWIN PEAKS CARD COLLECTION BY INSIGHT EDITIONS – BOX DESIGN
On November 14, 2017, Insight Editions released a Twin Peaks Card Collection (ISBN: 9781683832416), containing 20 blank note cards with five different designs. The cards contained original artwork along with themed envelopes.
The back of the box contained small images of the five different designs along with a short description:
“With its stunning imagery and wild originality, Twin Peaks shaped pop culture like no other TV show, winning the hearts of millions of viewers. This elegant set of twenty notecards features five iconic images from the series, taking fans on a visual journey through David Lynch’s surreal world of mystery and intrigue. With their accompanying envelopes, these notecards make it easy and fun to share your love for the charming, yet eerie town of Twin Peaks with friends near and far.”
Each card measures approximately 5″ x 3.75″ x 1.2.” Suggested retail was $16.95 U.S. / $22.95 Canadian
The interior of the box contains a black and white chevron pattern with red accents as a nod to the Red Room.
The outside of the box continued the Red Room motif. Since this item was an officially licensed product from Showtime, the 2017 “TP” logo was also included on the packaging.
I found my card collection in the Gift Shop at The Salish Lodge in Snoqualmie, Washington on February 27, 2024 during the Real Twin Peaks event Sadly, they were no longer available when I visited in August 2024.
TWIN PEAKS CARD COLLECTION BY INSIGHT EDITIONS – CARD DESIGNS
The card set also contained 20 blank envelopes with a chevron pattern similar to design from the packaging.
One card included the Owl Cave symbol along with a chevron pattern, trees and the “Twin Peaks” logo in green.
Another card featured a neon The Bang Bang Bar logo, but nobody calls it that. It’s The Roadhouse.
The neon One Eyed Jacks sign is found on the third card.
Special Agent Cooper’s iconic line about pie at The Double R Diner – “Where pies go when they die” – is found on the fourth card.
The final card features The Log Lady along with her line, “My log has something to tell you.” The “Twin Peaks” logo is seen in red.
The artwork was inspired by this publicity image of The Log Lady played by Catherine Coulson.
The back of each card contained both the 2017 “TP” Twin Peaks logo and the Insight Editions logo along with their website address.
INSIGHT EDITIONS – GIFT CATALOGS
The Twin Peaks Card Collection was included in several Insight Editions gift catalogs between 2018 to 2020.
On April 4, 2018, the card set was featured on page 22 with a yellow “New” button. The same page also offered a note card set by artist Scott. C. You may recall artwork he created for the 20th Anniversary of Twin Peaks: Fire Walk With Me in 2012 as seen in this Twin Peaks Blog article.
The card set would be featured on page 66 of the 2019 Gift Catalog but without the yellow “New” button. This catalog was published on October 17, 2018.
On May 23, 2019, Insight Editions included the note cards in their Fall 2019 Stationery Catalog. The set was nestled between Mr. Rogers’ Neighborhood and Outlander note card sets.
The set appears one final time in the 2020 Gift Catalog published on May 22, 2020. It appears the licensing agreement ended after 2020 as it’s no longer found in their product catalogs. Additionally, the cards appear to be sold out on their website. You can still find second hand stores and online auction sites that carry this set.
You can download high-resolution images from this site via Flickr – https://www.flickr.com/photos/aloha75/albums/72177720320563188
